Social Listening
Fenty Beauty is a cosmetic brand created by Rihanna in 2017. Besides many people loving the brand because it was founded by a famous female celebrity of color, it is also loved for its wide range of foundation that spreads from the lightest skin tone to the darkest skin tone. When the original 40 foundations were released, many people were thrilled to finally find a shade that fits their skin tone. It was ground-breaking to finally have this very inclusive brand that many other cosmetic companies have attempted but have fallen short of. Before long, many people were posting themselves wearing Fenty Beauty cosmetics. One person wrote, "I saw other dark skinned girls in Sephora getting matched in this foundation, and it literally melted by heart because it was so awesome to see such a huge launch, and there were girls that looked like me that were able to get matched for it, it was amazing." –@nymatang Another person wrote, "It looks super, super natural. It does...
